War Child was founded in 1993 by British filmmakers Bill Leeson and David Wilson when they returned from covering the war in former Yugoslavia. Shocked by what they had seen, they raised enough money to return later that year with a convoy and mobile bakery to help provide for the children affected by the conflict.
One of the things that the charity does to raise money and awareness has been to release music albums with music recorded by world class artists. The first one in 1995 was called Help and featured To 1995 and featured Oasis, Radiohead, Sir Paul McCartney and Paul Weller.
In 2009 the charity released Heroes - the ultimate cover album, this is the description from their website:
"Heroes brings together the hottest contemporary artists in the music industry to record cover versions of classic tracks by musical legends who have collectively sold more than 1.4 billion albums.
We asked 15 ultimate icons to select a favourite song from their classic back catalogue and to nominate the new act they most trust to create a unique interpretation of that hand-picked track. This album is the result: 15 exclusive and breath-taking cover versions."
The charity appointed the ad agency Peacock to create the radio and TV campaign and David Tennant was selected as the voice over artist for the ads. The album was released on February 16, 2009 here is the TV ad: