|Claire Goose (Casualty, sister of One Water founder Duncan Goose, David Tennant and Rebecca Lacey (Monarch of the Glen, Casualty)|
When you drink One, Africa drinks too
Love One Water was setup by UK philanthropist and entrepreneur Duncan Goose to answer the problem that one billion people don't have access to clean water. We are working with Love One Water to ensure that we can all make a difference. Simply buy a bottle of One water from World Duty Free (Price: £0.99 per bottle) and you can make a difference. A significant percentage of the profit goes to Love One Water from each product sold. These in turn fund playpumps.
'PlayPumps' are a unique water pumping system based on children playing on a roundabout that simultaneously pumps fresh, clean water from deep underground into storage tanks for use by entire communities. In its first year of trading One Water donated over £70,000, climbing quickly to £200,000 with a target of £2.5 million.
The water that is produced is clean and fresh, which means the children can go to school instead of collecting water and their parents can take care of crops.
Duncan Goose, the founder, won Best Campaigner at the 2007 Best of British Awards.
David is one of many celebrities who have been working with Love One and have their own labels on the bottles. In addition to having his own labeled bottle he did a photo shoot posing with the bottles and sitting on one of the play pumps and he features in an advert to promote the charity.
" I think One water is a really great idea. You buy it, their profits go to building Roundabout powered water pumps in Africa. Simple. And that's the way it should be. Why would you buy anything else when you can save lives just by buying One." - David's quote from his bottle.
The One Water advert was shown on video screens at Heathrow Terminal 5 Duty Free shops to help promote the campaign in 2008.