January 18, 2012

Teddington distillery workers got a special performance from Touchstone to celebrate Allied Domecq's renewed sponsorship of the RSC. Allied's brands include Beefeater, Teacher's, Tia Maria, and Baskin-Robbins. As part of the sponsorship deal they offered 30,000 half price tickets for anyone under 30!
The 2.2 million pound deal in November  1996, at the time it was the largest single arts sponsorship deal in the UK, it allowed the company to associate it's name and brand with the RSC until March 1999.

Photo by Stewart Goldstein from The Guardian December 3, 1996

(I cleaned up the pic as best I could!)